Guest Post: Crystal from Rue

Hi Everyone! It’s Crystal here from Rue Magazine and I’m honored to be guest blogging for Vicente while he’s awhile on his travels! Vicente has long been a design idol of mine so you can imagine my excitement when he asked me to share a few of my tips for getting published in a digital publication.  

Last summer I had the chance to sit down with Vicente and shadow him for a day while we shot his feature for the premiere issue of Rue. I was struck by his warmth, humility, subtle sense of humor, and eagerness to share his knowledge with me. (Not to mention the ease with which he carries himself around a photo shoot…that must come from his former days as a model!) But perhaps what stuck with me most of all from that day with Vicente, was the sense that this is a man who has gotten to where he is by listening to his instincts and always staying true to himself. A lesson that we can apply to all aspects of our career, including getting your work published in a magazine, because, after all, editors are always after that story that beams with authenticity and sincerity. 

1. Have an Online Presence: It’s not a requirement to be featured in Rue but it certainly helps. Let’s face it, people who read digital publications are those who are very much with the current times and spend large amounts of time online. It’s where they do their shopping, get their news, find design inspiration, and much more – which also describes the editors of Rue! So, we’re more likely to find you if you have a blog or are an activate participant in the online conversation happening in the design community on Facebook and Twitter

2. Pitch a Creative Story Idea: When contacting an editor of a magazine, it helps if you’ve already thought of a story idea to pitch to them, rather than simply submitting images of a project. A beautiful space is wonderful, but we’re also concerned with telling the story behind the home/designer/owner and if you can help paint that picture in our mind, the more likely you’ll stick out amongst other submissions. For example, with Vicente’s feature we decided to create a behind the scenes glimpse inside his everyday life. We’ve all seen Vicente’s beautiful work in various magazines, books, and even TV, so we wanted to give our readers something different and unexpected. Think of ways your story can offer something new and stand out from the rest. 

3. Be Careful Where You Publish Your Pictures: All magazines, digital and print, look for exclusivity when it comes to publishing a story. In short, we want to be the first to share your projects with our readers! So, if you have a project you’d like to submit to a digital magazine, hold off on putting the images on your website, Facebook page, blog, or anywhere else on the web until after you’ve a.) been published or b.) determined to go in a different direction. 

4. Keep In Mind the Aesthetic of the Magazine: At Rue we receive so many great submissions of gorgeous, well-designed spaces. As beautiful as they are, however, if they don’t fit our magazine’s aesthetic we unfortunately can’t move forward with publishing them. When choosing which magazine(s) to submit your projects to, do your research and the find publication that speaks to your design aesthetic. With so many great shelter magazines out there, you’re bound to find the perfect home to showcase your work. 

5. Think About Building Relationships: Be sincere in your outreach to editors. Try first to build a genuine relationship with them as someone who supports their publication, rather than mass mailing your pitches to them. This approach is more likely to naturally develop into a friendship overtime, and when a specific need for a story comes up, you’ll be someone who is top of mind. 

A huge thank you to Vicente for having me on his blog today and being such a generous giver – with his knowledge and inspiration – to the design community! Happy Holidays! 

*Photo Credits: Jamie Beck Photography for Rue Magazine


  • melissa lee



    January 04, 2011
  • Great post Crystal.. and how fun to be featured on your design idol’s blog!


    January 04, 2011
  • Olivia Garufo

    Great tips that you give to those that want to be published digitally. And like the previous person said, how fortunate you are to be a guest blogger on your idol’s blog. Congratulations!

    January 04, 2011
  • Wow, this was really a really helpful post. Thanks to you, and thanks to Vincente for having you 🙂

    January 04, 2011
  • Very informative. Thoroughly enjoyed reading every bit of it.

    January 04, 2011
  • Great post, Crystal! We loved getting to meet Vicente in New York this year, as he is one of my design heroes also! Continued congrats to Rue as well, as you all are becoming THE go to online design magazine. Hope to see you soon! xoxoxo

    January 04, 2011
  • Very informative! I loved it! I´m a brazilian blogger and I would like to publish my own online mag and it was very helpfull! tksjavascript:jQuery(‘#commentform’).submit();

    January 04, 2011
  • ery informative! I loved it! I´m a brazilian blogger and I would like to publish my own online mag and it was very helpfull!

    January 04, 2011
  • Thank you so much for sharing this Christel!

    January 04, 2011
  • OK, off subject, but I think that’s the ghost of my cat, Eddie, sorely missed.
    Thanks for the great advice – makes perfect sense.

    January 04, 2011
  • Kari Wilbanks

    Thanks for the tips on getting published!

    January 04, 2011
  • this is such a great post. i absolutely agree with all the aspects you pointed out here, and the very first i couldn’t agree more. i am a rue fan for all content aspects: stories like Vicente, graphics and pictures.

    January 04, 2011
  • Thank you Crystal for the great advice on getting published. How exciting for you to write for Vincente- on of my top design Idols. Congrats.

    January 05, 2011
  • nice way to start off 2011 Crystal! dreaming of being in Rue one day :). thanks for sharing.

    January 05, 2011
  • Love that Vincent is having you guest post!! Great info!!xoxo

    January 05, 2011
  • eva

    Great advices. Great story. Lovely Vincent.

    January 05, 2011
  • Great post and great tips….. If I was you, I think I would still be floating on a cloud months later after spending a day with the talented, amazing, gifted and always keeping it real Vicente. Thank you. Looking forward and seeing what the New Year brings for all. xo

    January 05, 2011
  • I really enjoyed this article and it was extremely helpful, Thank You! Cheers!

    January 05, 2011
  • Great post. Thank you for the helpful tips.

    January 05, 2011
  • I read the article on Vicente’s blog yesterday and appreciated the great tips you shared. Lucky you to sit across from him, pick his brain and just stare at that pretty face!

    January 05, 2011
  • Thanks for all the lovely comments, everyone! And a big thanks to Vicente for having me as guest on his blog!


    January 05, 2011
  • Fantastic tips, Crystal. Much appreciated and thanks soooooo much for sharing. As the owner of a boutique design firm, I am always trying to figure out ways to get my work published and your tips were extremely insightful. Thanks a million.

    January 05, 2011
  • really informative! fantastic pics.

    January 05, 2011
  • Excellent Vicente and I adore Crystal! Very excited about this venture!!

    Art by Karena

    January 06, 2011
  • Great post! & Thank you Crystal for the introduction to your blog…


    January 07, 2011
  • Very helpful post Crystal, thanks!

    January 07, 2011
  • Hi Melissa,

    To answer your question, we asked Vicente to be part of our premiere issue before we announced the launch of Rue to the public. We had to be proactive about rounding up a fantastic line up of feature stories before sharing the good news with others 🙂 Hope that answers your question!


    January 09, 2011
  • enjoyed reading about this inspirational magazine and how it all works. great post and love this blog!

    January 11, 2011
  • I really loved these great tips. Especially about pitching a creative story idea….my wheels are spinning. It’s also a good reminder to think about building those relationships and not always trying to get something!!! So worth the effort.
    Thanks for sharing!
    Jennifer F.

    January 11, 2011
  • Lots to think about……….thanks!

    January 25, 2011

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