Designers Who Blog

I was at an industry event the other night having a conversation with couple of designers about blogging.  The general question was, what does one get from blogging and more so does anyone get work from it?

For myself I believe that most of my readers are designers ( I could be wrong) for me that makes it about sharing ideas, experiences and knowledge.  Do any of you out there have a different experience with blogging? Have you ever received any work as a direct result from it?


  • You ask some very good questions in your blog and this is certainly a question I am asking myself as well being new to blogging, will work come from this? I think it depends how you promote the blog.


    April 11, 2011
  • Vincente, your readers may be designers – but not all are interior designers! I design jewelry, (and yes, I have gotten work from my blog.)

    Your interior ideas on the blog influence other areas of design as well! Thank you! It is truly a sharing community.


    April 11, 2011
  • I’m a designer who blogs and although a lot of my readers are other bloggers, I have had clients say they could relate to my point of view, work, inspiration on the blog and that’s why they contacted me. I had one client say that I was the only one in her area that she found that had an online presence, i.e. website, blog. Another client I met with had a lot of the inspiration pics from my blog in her inspiration folder. You have already connected through the blog before you even meet so it’s a good start to a client-designer relationship.

    April 11, 2011
  • I don’t know about blogging & clients, but I’m in school right now and the instructors are constantly drilling into us the following: if you don’t use Twitter, you’ll never get jobs. Social media & social networking are considered absolutely 100% essential for survival in interior design these days. Is that true??? I prefer Jonathan Adler’s “we believe you should throw out your Blackberry and go pick some actual blackberries.” But that’s just me. Maybe I’ll never end up getting jobs, and have to move to the country and live off nuts and berries.

    April 11, 2011
  • Vicente,
    I blog mostly for my own record of what I like. I refer back to my own blog as an archive of projects and photos all the time for project work.

    It also allows clients and friends to see that I am on top of what’s new and on trend, giving confidence to both myself and them in my abilities.

    But the big question (if the time is worth the payoff) can be indefinately YES! I got a very large (500K fee) project from a client overseas who contacted me through my blog to design for their hotel renovations and it actually turned into a big project! Other than that, I have also made quite a bit of side change through advertising (another hot button issue…but times were tough when I needed to add that income).
    So ultimately, blogging has been very profitable for me, both literally and also emotionally.

    I love your blog 🙂

    April 11, 2011
  • I began my blog as an extension of my website and online presence. According to some of my clients it did in fact add to their decision to select me over other designers. But they were brought to my blog as a result of finding me through other sources, such as designer registries and my affiliation with ASID.

    My blog does fluctuate as to the frequency of postings because of my project work loads, so therefore I do notice that my readership fluctuates as well… but since my primary goal is to offer more insight to potential customers, it has been worth the time and effort. I used to add unnecessary pressure on myself and feel guilty when I didn’t post on a regular schedule basis, but like all things in life, I had to prioritize. It just has to be kept in perspective.

    April 11, 2011
  • Great question:why do we blog?

    In my case, I may not have received a direct job from it, but prospective clients have read my blog, and used the information in determining my style and try to know me better. I think it is a more personal extension of one’s resume.

    April 12, 2011
  • I am not a designer, my husband is a venetian plaster artisan, which gives me an excuse to indulge my interests in design by reading a number of design blogs and other related social media (my excuse is I am staying current). I created his website and blog sporadically for him. We haven’t gotten any business from blogging, but I don’t feel we have really done it enough or well enough to really measure the effectiveness. And while I may pretend that reading your blog is somehow business related, truthfully it is more fanbased on my part. I read your blog because I think you are a brilliant designer, one of the names that everyone will remember and it is interesting to find out more about your design process, what interests you and shapes your work.

    April 12, 2011
  • Interesting question… I started blogging first and I’m starting TODAY to offer interior designer online services. So, I’ll be back in a few months to answer this question. Deal? 🙂

    Have a wonderful day!


    Luciane at

    April 12, 2011
  • I love to blog to be connected to the larger design community. I have met amazing friends through blogging & yes, I have gotten multiple clients from the world of blog. All in my own back yard. It provides additional exposure for your point of view, ideas and style. Love it, couldn’t live without it.

    April 12, 2011
  • melissa lee

    I love to hear every ones “story”……
    SO, that is why I read blogs daily, to hear each and every ones story….
    I spent years in the fashion world and then left 7 years ago for a lifestyle change and now am a healer doing healings for clients all over the world… It was a long journey and now I check my blogs between clients and my daily walk in the high desert..
    I really enjoy Mr. Wolfs blog, because he is so curious about life and shares so much of his self with us, we are lucky…Most bloggers do not let us in, he does…
    I have also, found friends thru blogging…


    April 12, 2011
  • Vicente, I fought the idea of blogging kicking and screaming, until I read yours! Then again, when I first met you in Chicago many years ago, I was impressed that you were so willing to share whatever you knew, unlike so many other designers. Your blog inspired me that yes, a designer could share their thought processes in a way that a static website could not. For me it has become a creative forum for putting together thoughts and images. It also helps to get my name out to audiences that might not ever had heard of me, so I do see it as a marketing tool. I love to make connections, and have made new friends all over the world. Thank you, Vicente, for torching the way with style and substance!

    April 12, 2011
  • Sandra

    I am an interior designer, most of my business is word of mouth and the clients that hire me generally don’t blog or seem to read many blogs. I started my blog when I opened an online boutique and that does bring business to the boutique. I do believe that most of the audience in my blog are designers, decorators and other design related businesses. I have a few decorator friends that have blogged for years and say it has not brought them much work at all, they just like blogging. I have however made some excellent contacts from all over the country through my blog that have turned out to be great resources for my business.

    April 12, 2011
  • Actually, I got into blogging after finding your blog.

    I write about design in general, and in particular about jobs I’ve done in the past 40-some years, but sometimes I riff on something I may have noticed in a photograph, some element that may not be immediately evident, but bears deeper examination. I just posted one this evening which answers the often-asked question Why did you become a decorator? (Auntie Mame, what else?)

    As far as attracting clients, I have my doubts that the blog is a useful tool. I could be wrong, and I’ll be glad if I am. I’ve been published in magazines and books and only ever gotten calls about what the wallpaper on a certain page was, never a request to interview a new client.

    Thanks for providing the inspiration for my first efforts.

    April 13, 2011
  • We don’t have a blog, but I have a related question: how do you feel about participating in designer showhomes, and do you think it drives business?

    April 13, 2011
  • Hi Vincente, Yes, I blog and yes I follow your blog. I started blogging because I was told I was “suppose” to. After a year and 5 months I have grown to love it. It’s started me on writing a book, I’ve met great designers from all over the world that I share ideas with whom I share and get inspiration from…and yes, I got a client from it.
    This client called out of the blue, I thought for a meet and great, but they were very clear that they had been following my blog, liked me and my ideas and therefore were ready to hire me without an interview on their part. Of course I gently interviewed them on my part, but it truly was a solid relationship because they were drawn to the way I think which they could see by watching my posts.
    So, to answer your question, yes, primarily my readers may be others who design themselves or appreciate design, but sometimes, just sometimes it can actually sell you and your ideas.
    Great question as always!

    April 14, 2011
  • In my case, it’s the “egg before the chicken” (I think), rather than the “chicken before the egg.” After working in the fashion industry for years, and then becoming a mother – I’ve been trying to fulfill my desire to be creative (and yes, make a little money while doing so) – and re-invent myself, I guess. Do I go back and get my Masters in Interior Design at my age? Do I just put myself out there after the few projects I’ve done for myself and for others who have asked for my help? I figured while I still have toddlers that I had some time to figure this out and in the process re-immerse myself into the design world. And then I discovered all of these wonderful design blogs (yes, I knew of Vicente Wolf prior to discovering your blog -but being able to learn from you and read about your experiences, Wow! Just awesome!) So as I begin to re-launch my career (that I put on hold for motherhood), I started with my own blog. The blog for me has been a tremendous vehicle for learning, for inspiration, for pushing myself to take on challenges, and to, as I initially had intended, re-immerse myself in design. To answer your question, yes! I have gotten a few clients as a result of the blog.

    April 15, 2011
  • I blogged long before I had a product to sell (I would not call myself a designer as I am a monomane, linen only!) but yes, a surprising number of my customers read my blog and come from my blog. The challenge is not to become conscious of ‘readers’, and to keep it authentic, but I have met wonderful people and made true friends in the blogging world.
    I would say that most business is steered my way by mentions on influential blogs, and the whole experience has been rewarding, both in meeting like minds and financially.

    April 18, 2011
  • Vincente,
    This is a question that I asked myself when I started blogging about 1 1/2 years ago. In my opinion, it hasn’t really gotten me any jobs on it’s own, but it has helped clients to see if our styles meshed and then they have consequently hired me.
    I look at blogging as helping to keep me current with the latest design trends and products, so for me it’s continuing education.

    July 08, 2011

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